Why is it called White? A lot of time went into developing this product. The name White says 'luxurious', but also suggests innocence, important as it's a green product as well as high quality. Also, the wax lubricant is actually white in appearance. Rather than just calling White a wax lubricant, we chose use the term 'chain wax' for the bottle - everyone calls wax based lubricants chain wax anyway. And its not just dry, but 'super dry', due to the plant based solvent which dries super quick. White is designed for bling loving mountain bikers, and the new breed of triathlon riders and commuters, with high end road bikes. This is why the bottle features a traditional red telephone box, a common sight for the city commuter, and a style icon..
This is the future of bike lubricants! I first came across Green Oil 3 years ago when visiting an independent bike shop in Stoke Newington, London and bought some Chain Degreaser. Since then I've made a commitment to buy their products since they are much more environmentally-friendly than petrochemical-based lubricants. The only problem was they hadn't developed a 'dry' lubricant. So it was exciting to see this new product and doubly so that Evans were selling it, since they are a bit slow to offer slightly more specialist or less mainstream items.
As a lubricant it's great. A lot of thought has obviously gone into formulating it, more apparently in the name than anything else, which seems possibly overwrought. It would be nice if there was a spray-based version, but there's no denying the satisfaction of using a product that is bio-degradable and UK manufactured.
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