Evans Cycles are excited to announce the arrival of Cole Wheels to UK shores, with their comprehensive range of road, TT/Tri, MTB and CX hand built wheels available exclusively from our nationwide network of 43 stores and online/mail-order facilities from early June. The inventive, small-sized US wheel company was established as recently as 2004 and has adopted a unique and distinctly innovative approach to the design and construction of its hubs and rims, centring largely around their patent-pending, and hugely inventive DSA system (Dynamic Spoke Alignment). Cole realised that a high tension wheel was a sure-fire way of providing a wheelset that was not only lightweight but also strong and durable. Aware of the limitations of the traditional J-bend spoke and hub/rim interface Cole set to work on engineering something completely different - the result is the patented DSA lacing system, resulting in vastly improved wheel stiffness, strength and durability, spoke life and all without the burden of a hefty weight penalty.
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